Solar water heater business marketing strategies in transition - solar, solar water heater - Solar I - News - Business News

The current trend of serious and delicate world economy, the next few years are likely to evolve were w-type situation, that is, short-term recovery of the economic downturn and alternating. Subversion of the original U.S. financial crisis dominating the global financial system, undermined the developed countries especially the U.S. financial sector's confidence and reputation system to re-establish and restore confidence will take time. For some export-oriented enterprises, to stop-go economy is the world's people lack confidence. As the world's largest solar water heater production and use of a large country, China solar water heater production technology and product quality has been an internationally recognized, solar water heater production technology and even power Norit output abroad. Last year, solar energy heat utilization industry data show came at the annual meeting: 2009, China solar water heater production has reached 42 million square meters, domestic sales o f about 57.85 billion yuan, up 34.5%; exports also reached 2 100 million U.S. dollars, an increase of 66.6%, but uncertainty in the world economic situation, people have to export Nie Bahan for the solar water heater. Depressed international demand of solar domestic enterprises adhere toSince the financial crisis, the United States, European Union, Japan and other developed economies have been offering a series of programs to stimulate the economy, governments and central banks of the "joint" with the "BRIC" emerging markets represented Government intervention in economy synergy, the global economic recession is on the factors leading to the formation of some kind of "encirclement" is bound to lead to economic recession, caught in long-and short-term recovery alternate position. The arrival of the financial crisis, resulting in continued appreciation of the RMB exchange rate been higher, this large-scale enterprises in China solar industry export undoubtedly brought many neg ative effects. Experts suggest that the impact of the financial crisis, the international demand will have 1-2 years of downturn, which will force the solar industry have to adjust to domestic-based strategy. As the largest exporters of solar energy, Shandong power Norit new Energy Ltd, who also said that in the situation of uncertainty, will continue to adhere to domestic-based. The domestic economy is still like a duck to master solar energy developmentAlthough experienced three decades of market-oriented system in transition, but transformation of the Chinese market so far is far from being completed and the ability to participate and intervene in the economy is still super. This super-capacity not only in all levels of government micro-economic level of control on the main activity, but also in the government's control of key resources. In addition to the national product accounts for nearly one-third of fiscal revenue, the government also controls almost all the land an d mineral supply. These are obviously the Chinese economy and the U.S., Europe and other mature market economy, the biggest difference. As our economy is still in control of government policies within the scope, then the face is still grave and delicate economic situation, there is no reason to panic. Good development situation in the State for the development of solar energy industry, laying the foundation of national policy "appliances to the countryside" and "new energy law," as well as local wave of solar energy and building integrated solar energy industries have to duck to water. Some experts predict that the "green economy + structural growth" will be the main theme of China's economy in 2010, all of the risks the world economy can hardly affect China's economic development process. As a new energy in the most current environmental and economic value and development Masamori solar industry, the future of China's green economy will be the sea of blue. Financial crisis forced the industry to upgradeChina is the world's largest solar manufacturing and consuming countries, international leading technical level. However, the absence of stringent industry access standards, also caused a large number of "artisanal", "guerrilla-style" business access, waterfront famous, prestigious companies beside a flood, leaving behind a series of product quality, service, trade credit and other issues can not be solved, industry shuffling and reorganization imminent. Industry experts believe that short term economic crisis will put pressure on solar water heater industry, but it will certainly speed up industry restructuring and reshuffling in regulating the healthy development of the solar energy industry is important, and perhaps this will be solar generated upgrades development of a turning point. According to reports, financial crisis, the large and medium brands will by adjusting the business strategy, implementing marketing strategies in transition, de veloping marketable products or even to attract foreign investment to alleviate the pressure. For technical strength with no autonomy, lack of brand consciousness of the workshop-style small businesses, is bound to be difficult in this crisis to go, only out of the market. This further escalation of the solar energy industry upgrading of vital importance. Domestic policies for the solar industry, "flood gate"Financial crisis struck, the Chinese government has taken active measures to put substantial financial resources in rural areas by accelerating infrastructure construction, ecological construction and other ways to stimulate domestic demand. As to the mission of the solar energy industry, environmental protection, industry experts and entrepreneurs are actively seeking a breakthrough on the market seeking to solve the financial crisis impact. Solar energy can be selected for the "home appliances to the countryside" list, the industry has long awaited. End of the year 200 8, the State Council General Office of the sonorous green light, has aroused strong repercussions in the industry. The introduction of this policy has been to promote solar energy herald the arrival of spring. With home appliances to the countryside, major escalation of solar water heater brand concept, innovative products. If power Norit launch of the "Blue and White Porcelain" series, will have strong "Chinese style" element into the product appearance, creating solar energy to the fashion sense of taste upgrade times. Launched a nationwide force Norit 15,000 solar rescue centers for solar energy services to achieve seamless coverage nationwide. Policy in the countryside under the impetus of China's domestic solar water heater industry sales of about 57.85 billion yuan, up 34.5%, not only promoted the development of solar energy industry, has achieved the requirements of stimulating domestic demand. Hot topics: CIHE & HVAC2010 China (Beijing) International Exhibition topic s HVACMonth 315 topics: Capgemini sampling failed radiatorUpcoming Events: 2010 4 07 Day? April 9 International Refrigeration, Air conditioning, Heating, Ventilation and Food Canned buyers group exhibition 2010 5 28 Day? 29 May 2010 in Guangzhou, China heat pump, solar Fair Heavenly respect you qualify to vote to take car to Win

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