Don't Just Survive These Economic Times, But Thrive - Finance - PersonalFinance

Psychologists talk about a concept called the hierarchy of needs. It was suggested by psychologist Abraham Maslow in 1943 to describe human motivation. The hierarchy of needs is often represented as a pyramid with five levels: from the bottom to the top, physiological, safety, love/belonging, esteem, and self actualization.

Physiological needs are basic biological functions such as food, water, and sleep among others. Safety describes the security of body, of employment, of resources, and of the family as well as personal health. Love and belonging describes the friendship and family among others, and esteem is essentially self confidence, achievement and respect by others. Self-actualization, at the very top of the pyramid, is creativity, spontaneity, and problem-solving.

We are now in a severe recession that is part of a larger global financial firestorm affecting every country that participates in the global economy. Unemployment is at a 14 year high, 100,000 workers lose their jobs every month, the housing market is at an all-time lowthe list could continue on and on. With such turmoil swirling around us, many people begin to think about survival during these difficult economic times.

According to Maslow, survival would simply imply ensuring that you have sufficient food and water, shelter, as well as a job that provided adequate income to pay for basic necessities. Depending on your tolerance for discomfort, you could downsize your home, ride a bicycle to work, and subsist on a meager wage working for a ubiquitous service business, such as a fast food restaurant or grocery store. If you've been laid off from your job, survival at this level might become a necessity.

There's a much better approach. Even in these difficult recessionary times, you should be setting your goals much higher than basic survival. Recessions produce more millionaires than any other time in the economic cycle. As wealth changes hands throughout the global economy, tremendous opportunities are presented every day for growth and profit. The key is knowing how to find them, and how to capitalize on them.

A solid financial education can help you to do that. You need to be able to understand what is causing these dynamic financial problems and how to solve them. Search online for companies that can help you obtain this knowledge. While you're at it you should also search online for network marketing opportunities that provide unlimited income potential and total job security. The key here is not to settle for mere survival, but to go big and find massive success.

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