Health care products to stimulate sales must be holiday economy? - News - Business News

Holidays each year, along with the atmosphere of bustling, crowded at the same time, is the retail terminal Health Products Counter sales booming. For a time, manufacturers, merchants, buyers determine the outcome in this feast of holiday economy in order to obtain market share, enhance, and related interests, who have the smile, frown on those who have the. In any case, "holiday economy" has become the focus of the market highlights the eye. From all over the recent drugs, health products retail market feedback to see, holiday retail pharmacies began to heat up this year, and then tasted the sweetness of the holiday economy, particularly Health Products Sales, sales reached a peak during the holidays.Health care products, a booming holiday salesBlue Ocean International Marketing Consultant Colombian intelligence agencies found through research, health care products, were generally bullish, especially packaged gift set the best selling health products. In Guangzhou, is als o selling some of beautiful gift box packaging equipment and health care. Generous as the packaging beautiful wife oral liquid, blood Haier Gift Box health care products, consumers buying enthusiasm, a combination of high-priced gift set than a single package of health care products sales are much higher. "Gifts sent to health", is becoming very popular health product marketing trick. Holiday eve, it is often the various health care products companies go all out drive, where to start the occasion. The two major festivals each year, such as the Mid-Autumn Festival and Chinese New Year, the sale of its health care products often account for annual sales of 60% to 70%, which is not hard to understand why the traditional gift-giving practices and marketing of organic docking emotional appeal, and in the marketing, the colors of the delicate line of race to snatch the eye charter, which led to the brand beautifully colored gift-giving battle. However, this is an exciting behind t he scenes, how? Crowded festival on the eve of the counter health care products, post-holiday crowds out in the cold has become routine in health care products sold in many health products have been pulled through the holiday after the war difficult to find traces of the counter. This phenomenon, people have to reflect on, health care products, whether or not a health food? Health care products, gifts should not be marginalizedHealth care products market has been the focus of criticism from many sectors.Today's health care productsmore of a bruised and battered constantly surrounded by smoke signals: counterfeit and shoddy products and false propaganda has been the focus of public criticism; competent authorities of control makes the year a year Jinsi efficacy publicity publicity difficult cases; consumers increasingly The more critical, suspicious, quick to four complaints; more product development and brand marketing are always slow to develop staying power; advertising in creasingly higher cost-effective; from overseas competition and scattered a considerable amount of market...... Among these, the greatest threat than the threat from the consumer side, consumers increasingly heavy doubts on the product, the market crisis of confidence is the first to seriously threaten. Health care as a discipline, their professionalism is not an ordinary one can thoroughly comprehend, the concept of marketing health care products will use the most vividly, it can be said to some extent, to accurately pinpoint the weaknesses of the lack of consumer expertise. Therefore, most businesses in the health promotion theory to "ourselves and for our use, out of context" spare no effort. But now consumers are no longer ignorant and impulsive as before. Educate consumers to be more variety of theories, herself appears to be a health experts, about health are clearly and logically. Worse, consumers are afraid of being cheated, not money thrown out easily. Then focus on business instead of propagating "gifts" to the top. Chinese people attach importance to etiquette, holidays, the total gifts to elders as family and friends, so businesses large to play ceremony brand, that "gifts sent to Health" slogan. This is about effective, consumer health care products while criticizing while out and buy one common scenario. However, "health care products are not drugs, health products buy health rather than to treat or gift" concept will become mainstream in the future. Change of ideas will lead to fundamental changes in consumer demand. All the traditional methods of marketing health care products companies will embark on a more narrow path. Young people rise to the traditional health-care health products and marketing constitute the twin threats of the new. The old three groups (elderly, children and women) as objects of traditional Chinese medicine Traditional Chinese medicine Health care products less attractive for such people. These were highly educated, trust Western medicine, consumer rationality, the general advertising bombing only a little. ?? However, there is no doubt these people with great spending power. Lan Chile Colombia foreign institutions, the health products should be located in the sub-health population, the fact that European and American countries are now confirmed this. Socialization, the process of accelerating industrialization and urban population to suffer from a "sub-health" as the representative of the growing proportion of modern diseases, emerging young health people is undoubtedly the main force. Although they have little interest in traditional health care products, but a class of nutrients is their preference. Theragran, good deposit and a variety of imported nutrients in the white-collar epidemic can be said to be a sign.

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